Due to rising green coffee prices worldwide, both of the popular single-cup coffee systems — Keurig and Flavia — recently passed along price increases. However, whereas Green Mountain increased the cost of both coffee and tea K-Cups to maintain line pricing, Mars Drinks only increased their coffees.

As a result, if you have a Flavia brewer, tea will now cost you less than coffee! If you haven’t yet tried all ten of the reformulated Bright Teas, now might be a good time. Purchase a rail of each with your next order, and see what sticks. Black teas, green teas, flavored teas, and naturally caffeine-free herbals are all available.

Bright Tea For Flavia

These Ten Bright Teas Are Now An Economical Option For Our Flavia Customers

Concerned that you don’t have room in your merchandiser to add more drinks? Contact us, and we will be happy to set you up with split merchandiser cards, allowing you to offer two drinks in one drawer, in a presentable way.

Flavia Merchandiser Drawers Coffee Tea

A Split Drawer Of Tea (At Right) Holds 80 Packets -- 40 Of Each Tea

Satisfy a wider variety of tastes around the office, and save money. Not a bad idea?

Attention Mars Drinks customers — are you getting the most out of your merchandiser?

Let us help you to make sure your Flavia merchandiser is attractive and presentable, and offers your staff a good variety of coffee and tea options. Did you know that Mars Drinks currently offers 17 different coffees and 10 different teas — plus 3 indulgent packs and an endless number of possible “two-pack” combinations — ALL of which you can offer, even with just a standard 18-drawer merchandiser?

Flavia Merchandiser Configurations Alterra Bright Tea

On The Left: 18 Drawers, 18 Drinks... On The Right: 18 Drawers, 28 Drinks

How? The answer is split drawers, and don’t worry if that sounds confusing — we’re here to help. Free of charge, one of our expert office coffee consultants will be happy to visit your office, review your current drink offerings, and recommend changes. We have all of the labels and dividers to leave your merchandiser looking new and inviting. We might even leave behind free samples of some new drinks to try…

Flavia Merchandiser Split Drawer Cards

The Above Split Drawer Cards Are Available; Or We Can Customize Yours!

All of the Alterra coffees are sold for the same price, and the Bright Teas are also line priced (except for Japanese Green) — so by adding drinks, you aren’t actually spending more money. Offering up more options is just a great way to keep things interesting in the office — and to keep a greater number of people satisfied with their choices.

Flavia Merchandiser Drawers Coffee Tea

A Split Drawer Of Tea Still Holds 80 Packets -- 40 Of Each Tea

Don’t force everyone to choose between a limited number of coffee options when Mars Drinks offers a wide variety: from Light & Smooth, to Medium & Bright, Medium & Balanced, Dark & Intense, Decaf, and Flavored! Likewise, Bright Teas are available across several different categories: Black Teas, Green Teas, Flavored Teas, and Herbals.

Not yet using Flavia brewers in your office? Ask us about a free trial!

We are the office refreshments experts: we sell Flavia, Keurig, Tassimo, and all of the single-cup office coffee solutions. We turn a huge volume of Mars Drinks filterpacks and K-Cups through our warehouse — tens of millions of each per year — so we are equipped to handle any customer need. However, our experience with single-cup coffee brewers has led us to conclude that the Flavia system is the better solution for most situations. Here are some reasons why:

1 ) Cross Contamination
The Flavia system brews your drink inside of the filterpack, and dispenses directly into your cup without any contact with the brewer. In contrast, other single-cup systems allow cross-contamination in the brew chamber. If you brew a flavored coffee K-Cup and then a regular coffee K-cup, the 2nd cup of coffee may contain some residual flavor taste. If you brew a hot chocolate K-Cup and then a tea K-Cup, the cross-contamination will be significant.

It is recommended that after a hot chocolate brew, you run water through the Keurig brewer to help cleanse the system. Tassimo recommends a daily cleaning cycle, especially if you are brewing milk-based drinks. For your Flavia brewer, these actions are not necessary.

2 ) Taste
Even ignoring the cross-contamination issue and comparing perfect brew to perfect brew, we are confident that the Flavia system will equal or beat both Keurig and Tassimo in a blind taste-test. Green Mountain K-Cups may have had the advantage in the past, but the new Alterra Coffee Roasters coffees and Bright Tea Company teas (reformulated and available since Fall 2010) in Flavia filterpacks represent a tremendous step forward in quality. If you tried Flavia in the past but have not yet tasted the new Alterra Coffees and Bright Teas, we strongly urge a taste test. For hot chocolate drinkers, Mars Drinks’ Dove Hot Chocolate is a delicious treat.

Alterra Coffee Roasters And Bright Tea Company Brands

Try Mars Drinks' New Alterra Coffee Roasters and Bright Tea Company Brands

3 ) Two-Pack Drinks
A wide variety of K-Cups are available, but each is a standalone drink. The Flavia system introduced the “two-pack drink” concept. The special Cappuccino Swirl and Milky Way Swirl filterpacks are only meant to be brewed in combination with a coffee or tea packet, using one of the two-pack drink options: Cappuccino or Latte. Select one of these brew options and the machine will adjust its brew volume accordingly, and prompt you when to load your coffee or tea filterpack and when to load the “indulgence” filterpack. Two-Pack drinks add dozens of additional drink options to Flavia’s repertoire. Among them: Cappuccino (which can be made with any coffee packet plus Cappuccino Swirl), Chai Latte, Raspberry Truffle, and countless more. Experimentation is encouraged!

Flavia Indulgent Drinks

Flavia's Indulgent Drink Packets: Cappuccino Swirl, Milky Way Swirl, Dove Hot Chocolate

The Tassimo system also has double-brew options with milk-based T-Discs, but it requires daily sanitizing. No sanitizing is necessary with Flavia brewers due to the unique design of their filterpacks.

4 ) Offer Greater Variety In Your Pantry
In terms of variety, K-Cups appear to hold the edge over both Flavia and Tassimo, with over 100 offerings. However, three considerations narrow the gap between Keurig and Flavia, and even tilt the comparison in Flavia’s favor: brand overlap, two-pack drinks, and space requirements.

Firstly, there is significant overlap among the various K-Cup brands — as an example: Diedrich, Green Mountain, Timothy’s, Tully’s, and Wolfgang Puck all offer a French Roast K-Cup, and you are unlikely to want more than one version of French Roast. So in effect, the Keurig’s “variety” is less impressive than it initially seems.

Secondly, two-pack drinks multiply the variety of drinks that your Flavia machine can brew. Each of the 17 Alterra Coffees and 10 Bright Teas can be combined with Cappuccino Swirl to create a unique Cappuccino or Latte.

Flavia Merchandiser vs. Keurig K-Cup Rack

You'd Need Several K-Cup Racks To Match 1 Flavia Merchandiser's Volume And Variety

Thirdly, no matter how many different K-Cups we have available for sale, there is a limit to how many you can actually offer on your limited counter space. A typical K-Cup rack accommodates eight different boxes of K-Cups (8 different blends), while a Tassimo rack houses 12 different sleeves. In contrast, a standard Flavia merchandiser, with approximately the same footprint as a K-Cup rack, has 18 drawers. Using split drawers, one merchandiser can offer all 30 Mars Drinks and accommodate all two-pack drink options. It would take four K-Cup racks (and four times as much space) to offer as much variety.

5 ) Less Space Required
A case of K-Cups contains fewer drinks (96) than a case of Mars Drinks filterpacks (100), and takes up more space. In an office environment — especially in Manhattan — space is at a premium. An 8-box Keurig rack holds 192 drinks (8 boxes of 24), while an 18-drawer Flavia merchandiser holds more than 800 drinks (40 coffees per drawer or 80 teas per drawer).

Keurig Cases vs Flavia Cases

10 Cases (96 ct) Of K-Cups Vs. 10 Cases (100 ct) Of Mars Drinks

A case of Flavia measures 4.9 inches high by 6.3 inches wide, while a case of K-Cups is 8.5 inches tall and 9.2 inches wide. They have similar depths.

Bottom line: whether you consider displaying drinks to the end user or storing extra cases of product in your cupboards, Mars Drinks are packed much more efficiently than K-Cups. T-Discs, packed 16 per wrapped sleeve and 80 per case, are also packed less efficiently vs. Flavia.

6 ) Smaller Carbon Footprint
Related to #5: since Mars Drinks filterpacks are packed much more efficiently than K-Cups, they not only take up less space in your pantry, but they also take up less space on the tractor trailers that deliver to our warehouse, as well as on our trucks that deliver to you. A smaller space requirement translates to more product packed per truck, and therefore fewer trucks on the road and fewer gallons of gasoline burned.

To translate this into numbers, it is important to understand that at our high volume of sales, we always purchase Mars Drinks filterpacks and K-Cups by the full trailer load. Contrast:

  • Full trailer of K-Cups: 22 pallets * 105 cases per pallet * 96 drinks per case = 221,760 drinks per trailer
  • Full trailer of Mars Drinks: 24 pallets * 300 cases per pallet * 100 drinks per case = 720,000 drinks per trailer
  • Tassimo: We do not sell enough volume to warrant full trailer loads
Carbon Footprint Keurig K-Cups Vs. Flavia

K-Cups Require More Trucks, Travelling A Longer Distance

Not only does it take more than 3 trailers of K-Cups to deliver as many drinks as 1 trailer of Mars Drinks filterpacks, but those trailers are driving a much longer distance. From Green Mountain in Waterbury, Vermont to our warehouse in Garden City Park, New York is a distance of over 330 miles. From Mars Drinks in West Chester, Pennsylvania to CDC is just over 140 miles. The net result of less efficient packing and greater travel distance is over six times more fuel consumption (and carbon dioxide emissions) in the delivery process.

7 ) Greener Equipment
The newest Flavia brewers — the C400 large-office and C200 small-office models — come with two key energy-saving features that give Flavia a tremendous energy-efficiency advantage. The net result is that these Flavia brewers use almost 40% less energy than their Keurig counterparts.

Flavia Energy Saving Graph

Flavia Brewers Use Less Energy Than The Competition

Its energy-saving mode reduces Flavia’s energy usage significantly during dormant periods (such as night time) with only a minimal “wake-up” time requirement when the machine is brought back online at the touch of a button. The new Flavia brewers also have a two-tank heating system — it takes much less energy to heat only the water that is immediately needed to optimal brew temperature, than it would take to heat all of the water in the tank. Best of all, the end-user is not affected, as Flavia machines can still brew multiple drinks in succession. Convenience and energy efficiency — the best of both worlds!

8 ) Commercial Brewer Only; No “Shrinkage”
Flavia machines are no longer sold in retail stores as Mars Drinks has decided to concentrate on the commercial market, while Keurig is widely available through conventional retail outlets. Around the holidays, you have probably seen Keurig brewers appear on the cover of countless catalogs.

Why does this matter? Every clerk, janitor, and visitor to your office is a potential K-Cup home user, who may feel a strong urge to pocket a K-Cup or two for the road. This “shrinkage” can add up to a significant added cost of the K-Cup system, versus Flavia packets which are useless outside of your office.

9 ) Less Expensive
Not only does the Flavia system deliver a higher quality product, more consistently, in a more eco-friendly manner, but it is also less costly. When comparing costs, always remember that K-Cups are packed 96 per case and T-Discs are packed 80 per case, while Alterra Coffee and Bright Tea is packed 100 per case. When you compute the per-drink cost, the Flavia system will win.

Contact us today to learn more! If you have an office in New York, New Jersey, or Connecticut, we would love to set you up with a free trial!

Hand-in-hand with your Flavia single-cup coffee brewer, space-permitting, comes the product merchandiser. The merchandiser is an efficient way to house a variety of drink options. Fill the labelled drawers with filterpacks to store a large quantity of drinks in an attractive and convenient home.

Flavia C400 Coffee Brewer With Merchandiser

Flavia C400 Coffee Brewer With Merchandiser

The standard merchandiser consists of six columns, three drawers high. However, columns can easily be added (to accommodate more drinks) or removed (to save space). Larger offices with a C400 brewer typically take a six-column, 18-count merchandiser. Smaller offices with a C200 brewer often only have space for a 4-column, 12-count merchandiser.

Flavia Merchandiser 6 Columns 18 Drawers 28 Drinks

Six-Column Merchandiser With Our Standard Setup: 28 Drinks

Each drawer holds up to 40 coffee packets (2 rails) or 80 tea packets (4 rails). Due to this high-capacity, many customers choose to “split” drawers between two drinks, so they can offer more variety in less space. Since the tea packets are smaller, we strongly recommend splitting each tea drawer. Mars Drinks currently offers 17 Alterra coffees, 10 Bright Teas, plus Dove Hot Chocolate, Cappuccino Swirl, and Milky Way Swirl. With split drawers, it is easy to carry the full line of 30 options, even if your merchandiser only has 18 drawers.

Flavia Merchandiser Drawers Coffee Tea

Each Flavia Drawer Holds 40 Coffee Packets Or 80 Tea Packets

The standard, six-column merchandiser measures 22 inches wide, 16.25 inches tall, and 16 inches deep (plus the door handles, which stick out an additional 1.25 inches).

If you already have a merchandiser and are interested in changing your labels or switching to split drawers, please give our customer service department a call.

Interested in learning more about Alterra Coffee or Bright Tea? How about a free trial?

A typical Mars Drinks merchandiser has 18 drawers. However, there are 18 Alterra coffees, 9 Bright Teas, and 3 indulgent drink offerings to choose from — a total of up to 30 options. Are you forced to limit yourself to just 18 selections? Of course not!

In fact, you could easily offer all 30 drinks, plus a virtually-unlimited number of indulgent “two-pack” drink combinations, without taking up any additional space or increasing your Flavia budget. How? Split drawers!

Flavia Merchandiser with Alterra Coffee and Bright Tea

This 18-Drawer Merchandiser Offers 25 Selections Thanks To Split Drawers!

A merchandiser drawer filled with Alterra coffee holds 40 packets. A drawer of Bright Tea holds 80 packets (tea packets are thinner). Look inside the drawer and you will see grooves — slide in a divider, and you can easily split that drawer’s capacity between two drinks! We can provide both the divider and a new label for the front door, to represent both drinks. At a minimum, we suggest that all tea drawers be split, since so many tea packets can fit in one drawer.

Flavia Merchandiser Drawers Full Coffee Split Tea

Full Drawer of French Roast, Split Drawer of Teas

To make this process as simple as possible, we are offering to build and deliver new drawers for you, for free. When you place your order, mention that you want to replace a single-drink drawer with a double-drink “split” drawer. We will prepare the label and insert the divider, and bring the new drawer with your next delivery. Simply slide out the old drawer and trade it with your delivery driver!

Remember that all Alterra Coffee and Bright Tea packets (except for Green Tea) are the same cost — so there is no risk in adding more drinks to your menu or trying out a rail of a new coffee or tea!

Don’t yet have a Flavia brewer in your office? Ask about a free trial today!

Congratulations to Nelson, selected as CDC’s Employee of the Month at our most recent senior managers’ meeting!

Employee of the Month: November 2010

In addition to doing a great job on Route 22, delivering to our Long Island customers, Nelson has gone above and beyond recently, assisting in the Flavia Refresh program. Nelson, with CDC for over six years, is an expert at upgrading Mars Drinks merchandisers. During this busy time for our company, he has also pitched in around the warehouse when an extra set of hands was needed. Great job, Nelson!

Check out a gallery of past Employee of the Month honorees on our Flickr page.

Over on our YouTube channel, CDC Sales Manager Rodney Turner explains our upcoming visit to each Flavia customer to prepare your Flavia merchandiser for the new Alterra Coffee and Bright Tea products. We will still be shipping Flavia coffee and tea for a month or so, but after that, they will be discontinued and replaced permanently.

Don’t worry, if you liked Flavia coffee, you will love Alterra!